My friends over at Substance have been busy bees in the last 365 days. Between searching for perfect Substance World Headquarters (moving three times) and launching sweet websites for Portland Trail Blazers, Cinco and Authenticity they’ve found (no actually) time to start up Substance Labs.
In the wake of celebrating their one year anniversary, they’ve launched their first “digital social experiment” at Logobama.com
“As our first project under the Substance Labs banner, we wanted to create something that can show how quick and easy it is to build a powerful digital media vehicle. We’ve created a lightweight Flash application that allows people to upload their photo, choose their color theme, and save their logo (their “logobama”) to use on social networking sites, or wherever else they might want to use it. We then save all the logos to Flickr where you can subscribe to the Logobama gallery on the Logobama Flickr page. How many personalized Obama logos will be created? We have no idea.”
Previous years I’ve tried to stay away from discussing anything political (along with religion and whose mom is a better cook) but I am impressed with Obama’s marketing strategy, “involving fonts, logos and web design in a way that transcends the mere appropriation of commercial tactics to achieve the sort of seamless brand identity that the most up-to-date companies strive for.” The effort that has gone into providing Obama with a solid design foundation is respectable.
Chicagoist post with lots of Obama inspired goodies.
From Barack Obama Is Your New Bicycle
Obama posters by Ray Noland and cool artist video. Also, check out more posters and animated shorts from artists at gotellmama(dot)org
Of course Shepard Fairey’s striking print.
‘Yes We Can’ Barack Obama Music Video via findsubstance
