Passive aggressive advertising from Brazilian company Itambé for their Light Yogurt “Fit Light” campaign. The caption reads “Forget about it. Men’s preference will never change. Fit Light Yogurt.” Oh snap!
Itambé’s advertising through guilt is quite the opposite of Dove’s advertising through empowerment.
http://www.youtube.com/watch?v=iYhCn0jf46U
While both techniques may be successful in getting an audience, I have to ask […]